A beautiful way to get people to listen to what you have to say, is to tell a story. The better the story, whether it be emotional, heartwarming or even lighthearted, the better chance you have of capturing your audience. These healthcare radio commercials do a great job of telling a story. The listener can identify and relate with the person and his or her circumstance.

It's an effective way of reaching out without the stigma of trying to sell something to someone they don't want...but rather,  gaining their trust through your message.